I am sure Malaysians all knew Fifi (Noor Hafiza Saharuddin) of
TV3’s ‘Bersama Mu’ reality tv show really well. Sweet gorgeous
looking lady, isn’t she? Some of you may have noticed but most still
knew little about this. There is a new hot Internet MLM (Multi Level
Marketing) program at the moment that at one glance gave the
impression that it is somehow associated with her. The program are
being promoted almost everywhere in Malaysian internet from banners,
online advertisements, forums, chat rooms, group emails and internet
messaging.
The program was initially started by Rafa Green Sdn Bhd (that’s
equivalent to a Pvt Ltd company) based in Petaling Jaya. The program
was a complete unknown then but through the initiatives of their
down liners that initiated the idea to establish their online
presence through a self managed community based website, they
eventually put this program as one of the most talk-about money
making opportunity here in Malaysia. The idea is ingenious! Hence,
Teamfifi Dot Com was born on June 2006. Now, I have no means to
confirm whether or not the website really has anything to do with
TV3’s personality Fifi. There is no official information published
anywhere in Teamfifi Dot Com that can make me draw that conclusion
today. One thing for certain though, her images and newspapers
clippings featuring her stories are all over in Teamfifi Dot Com.
Their MLM program involves selling health based nutritional
products and generating down liners. Their marketing plan is
straightforward and effort friendly (basically it means that it is
quite easy to achieve). Knowing that each potential MLM marketers
have different financial means to start, they have introduced 3
different business start-up plans that are convenient for every
target groups. No wonder they are making waves at the moment.
What we are all wondering here at Sahabatul Ventures is their
actual objective. Teamfifi Dot Com clearly indicated in their
website that they intend to produce at least 5 millionaires; however
no targeted time frame is mentioned though. Still, we applaud the
objective and hope that they would achieve it one day. However,
Sahabatul Ventures do have doubts about their long term objective.
Looking from what we can gather from their website, it is obvious
that they are going all out for memberships, hunting for down lines
to fulfil their marketing plans. This would sound nice in the first
few years upon joining them of course but what happens then when you
all ready have a lot of members? Going for memberships are one thing
but promoting their products is another big factor that they have
totally overlooked as of time of writing.
Using a celebrity to indirectly capture the public’s attention on
their MLM program is clever but this might harm them in the long
run. Ask anybody who knew about Teamfifi Dot Com and they would
automatically associate it with Fifi the celebrity. That’s not good
for business. Are they marketing Fifi as a product or have they all
forgotten that what is most important about their MLM program is
their health based products that they are supposed to be promoting
in the first place? Regardless either which way, the sole party what
would laugh all the way to the back is Rafa Green Sdn Bhd. Now, let
us take a look at one of direct selling’s biggest money makers,
Avon. Talk about Avon and everybody knew what Avon is all about.
Everybody knew what type of products they have. But did anybody know
who is behind Avon or their current CEO who runs the show? No! This
is because Avon put every single effort to market their products!
Not the other way around like what Teamfifi Dot Com is currently
doing.
Overall, Sahabatul Ventures would give Teamfifi’s Internet MLM
program 2 out of possible full 5 stars. Their MLM program marketing
plans are excellent and anybody from the street can join them and
easily market themselves as up liners since they have a very good
free advertising all ready made and done for them directly through
Fifi’s fame and status as a household celebrity as they led everyone
to believe via their website. However, they lose a lot of points
from their lack of effort in promoting their products which is the
mainstay for any MLM programs. Their marketing approach suspiciously
looks as if they are in to make easy killings by gunning for an all
out membership drives. Surely hope that they would not abandon the
program and go for other greener pastures after they found out that
they could not go any further through down linings.
Are you still unsure about our online assessment? Ponder on this
then. Let us take a look at Malaysia’s top MLM companies, CNI and
Amway. Ask yourself, are they known for their great range of
products or by their CEO’s and Board of Directors? Next, ask
yourself this simple question. What do you know about Teamfifi’s or
Rafa’s products?
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Overall Rating:
 |
Saidul A Shaari
is the principal and founder of
Sahabatul
Ventures, specializing in helping aspiring home based entrepreneurs
establish and setup their online businesses cost effectively.
An enterprising business individual who turn half ideas into real
money making opportunities.
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