Google AdWords is definitely the most popular and most powerful
online advertising tool in the online market today! I am more than
sure that everybody needs no introduction to it nowadays. Nobody
knows for sure but there are probably hundreds of thousands of
advertisers there ranging from home based money making opportunities
to best home made chicken curry recipes.
Everybody who has something to offer whether in the form of
products or services are jumping the Google AdWords bandwagon but
not everyone is getting the same returns of course. There are those
who lost a lot of money through either click frauds but not many
realized that they lost their overall online advertising campaign
because of poor techniques. While posting for a Google AdWords
advertisement is fairly easy that any Tom, Dick & Harry, to make it
really work for you require certain techniques or tricks that only experienced
online advertisers knew by heart. Oh, by the way. There was a huge
uproar a little while back when people claim that there are ways to
use Google AdWords for free! I’m not sure whether that would
actually be possible. After all, it is one of Google’s top money
making programs! Why would they ever let people use their top money
making program for free?
Let’s go back to our topic. Heck, I was losing money myself on
Google AdWords last few years but luckily I bumped into Michael
Cheney in one of his many blogs if I remember correctly. Yes, that’s
right. The same Michael Cheney who is now world famous with that
Google AdSense videos! He gave me a few valuable secrets, tips and pointers
that he said would give me better CTR (Click through Rates) and
eventually would leads to more sales. I was surprised of course to
hear his given tips and pointers. After all, does it really matter?
Google only allow us to put in a few sales punch lines in our Google
AdWords posting. Would Michael Cheney’s tips and pointers make any
difference at all?
So, I made the decision to listen to Michael Cheney for a change
and follow his tips and pointers on my next Google AdWords
advertising campaign. Boy, the results caught me totally by
surprise! Within 48 hours, my online sales sky rocketed triple than
my usual poor conversions! When I look at my stats, I just could not
believe my high CTR (Click through Rates)! To be honest, my first
exercise with Michael Cheney’s tips and pointers on Google AdWords
was to date still is my most successful advertising campaign ever! I
still used the very same techniques nowadays but I could not seem to
really eclipse and top my past record made in 2004! What went wrong
eh? Maybe I should get back to Michael Cheney on this. :)
All right, you are eager to hear what I have learnt from him,
aren’t you? Well, I’m not going to go into any unnecessary details
on this but I will leave you with simple bullet points. I just
received a newsletter from Michael Cheney yesterday and he has made
the task of explaining this in greater details much simpler for me.
I have it all ready made by the Master himself in video! Ok, back to
his tips and pointers given to me long time ago. It is basically
simple but yet we never did really dwell on them since the task of
posting a single Google AdWords campaign looks very much plain and
easy. I received 8 tips from Michael Cheney and in nutshells, they
are as follows:
- Capitalize your ads!
- Generate killer
headliners!
- Don’t bother to compete with others on expensive
keywords!
- Concentrate on your ads phrases! Study every
possibility!
- Throw questions back to potential buyers that would
see your ad!
- Filter any unnecessary target groups through the use
of qualifiers in your ads!
- Don’t waste money on sticking more
than one keyword for each single ad!
- Learn from past mistakes and
successes and built on them!
If you are wondering what that was all about, then I would leave
you to the great Master that shared with me all this fancy secrets
in the first place. He has released a
video on
Google AdWords and I
only received the link yesterday. Hope that you would find the given
tips and pointers helpful as much as it did for me a few years back.
Good luck and happy hunting in the Google AdWords money playground.
Saidul A Shaari
is the principal and founder of
Sahabatul
Ventures, specializing in helping aspiring home based entrepreneurs
establish and setup their online businesses cost effectively.
An enterprising business individual who turn half ideas into real
money making opportunities.
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